Introduction
There are many different ways to build links, but not all of them are
created equal. In order to stay ahead of the curve in 2022, you need to
focus on white hat SEO link-building strategies – those that abide by
Google’s Webmaster Guidelines. The common mistake of a link builder is to stick with the old
link-building method which is now less effective nowadays, Google is always
updating its algorithm and standards which they value more on the quality,
good content, and website performance.
What is Linkbuilding?
Linkbuilding is the process of acquiring links to your website. A good
link-building campaign will increase your website’s relevance and authority
in the eyes of Google, which can result in better rankings. There are
different types of
getting backlinks, might
be in a form of hyperlinks which you will see more on the content
article, the other is what we called regular link which is common in
directories, and the last one is Image link which will allow redirecting
your link by clicking the image. There is a link-building tool like Ahrefs
that will make your work easy, this tool is helpful especially if you have a
site or own blog.
Why Linkbuilding is important?
A link from a high-quality website can help your website rank higher in
search engine rankings. In addition, links are one of the most important
factors for Google’s algorithm and they continue to update their algorithm
regularly. Therefore, it is important to focus on white hat SEO
link-building strategies that will help you rank higher in search results
and stay ahead. To maintain your website ranking aside from getting links
you should also check broken links that might cause your website not to
rank.
Whitehat vs Blackhat link building
Whitehat link building
White hat link building
is the process of acquiring links to your website through legitimate
methods, such as creating good content and building relationships with other
websites. Whitehat link-building strategies abide by Google’s Webmaster and
search engine guidelines following the correct way in getting links, having
quality links over quantity, making relevancy for the website to website in
a natural way. Blog comments will be considered as white hat methods if it's
done correctly.
Blackhat link building
Black hat link building is the process of acquiring links to your website
through illegitimate methods, such as spamming forums and blog comments or
using automated software. Don't care about the content as long as they get
backlinks, and making huge backlinks just to be ranked easily which is not
natural and this is a red flag, Yes it will rank your website fast but
eventually, Google will notice this kind of practice.
Useful Links
- Cyber Security acronyms valuable cheat sheet
- Google applies new tactics to prevent Phishing on Chrome
- What’re the differences between TLS 1.2 vs TLS 1.3
5 White hat link building strategies for 2022
There are many white-hat link-building strategies that you can use to build
links and improve your SEO, some are effective, some are less effective and
some are not. Here we have listed the top five white hat link building
strategies that are effective in 2022:
Guest Posting
Guest posting is the process of writing guest posts for other websites in
order to get a link back to your website. This is a great way to increase
your website’s authority and relevance, and it can also help you build
relationships with other websites. Take note that quality will always
matter, so choose a good and relevant website to your niche, provide them
with a fresh and SEO-friendly article that their reader will enjoy reading.
In return, your link will be placed in a form of text which they call it
hypertext, so both of you will benefit. The best prospect for your
guest posting technique will be a private blog networks, they accept guest
writers most of the time, just avoid keyword stuffing and make sure to
provide relevant content.
Link Inserts
Link inserts are a good white hat link-building strategy. This involves placing your links in the right place on other websites, such as a form of keywords or resource sections to gain high-quality backlinks. This technique is very effective especially when you have a specific keyword to rank, but this strategy has required a budget for some webmasters, and others will take it for free, it always depends on the negotiation.
3-Way link exchange
Linking websites in different link directions is a white hat method that
involves exchanging links with another website, but not just any ordinary
site. You need to find sites in your niche and contact them for an exchange
of resource links or affiliate links so both will benefit from it. Why do we
avoid direct link exchange? as the Google algorithm update, the exchanging
link technique is a red flag if you are doing it all the time. So the
scenario of 3-way link exchange is that your website A will be linking to
website B, and that website B will be linking to website C instead of coming
back to you (website A). This strategy is very natural but it costs a lot of
time because you negotiate with 2 website owners.
Business listing
This is a white hat link-building strategy that can help you increase your
website’s visibility. There are many business listing websites that allow
you to list your website for free, and in return, you will get a backlink
from their site. Make sure to choose high-quality websites with good Domain
Authority (DA) so that you can outrank your competitors, Also make sure to
list the important details in doing these techniques which are the website's
address, business name, business address, and contact number.
Article submission
Writing an article and submitting it to a high DA website is one of the best
white hat link-building strategies that you can do. There are many sites
like Medium that accept your articles for free in the form of a blog post,
but make sure to choose a good research-based article with valuable content
so that you will benefit from this technique. This technique is very crucial
because if you do it just to build backlinks and you forget to provide
quality content, Google will notice your link as spam. Also, as much as
possible link to high authority sites and domain rating of the site before
you are going to submit your article. Always aim for quality.
Conclusion
These are the top five white hat link-building strategies that you can use
to build links and improve your authority and organic traffic, these are
proven techniques and every website has used these strategies. I am not
saying the old technique like blog comment won't work but when you are
looking for effective link-building strategies? These 5 techniques are
SEO-friendly and pure whitehat as long as you value the quality. Also
getting on the top of SERP is not that easy, you must put all the effort and
work to achieve it and it takes time, and if you want the fastest way to get
on the top use blackhat SEO but that won't last and it will be a lot messy
especially when Google penalize your website.
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